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What Is IV Nutritional Therapy, and Why Are Some Celebs So Nuts About It?

Proponents of IV therapy say vitamins taken intravenously are more effective than when taken orally.

When Mara Landis came down with the flu last year, no remedy seemed to work. The founder of the wellness website Nutmeg Aspirin says she tried vitamin C supplements as well as a few natural options, such as elderberry and Manuka honey. After about 10 days of sticking out a fever, headaches, and sore throat, she turned to IV drips, which are intravenous infusions of medicine, vitamins, electrolytes, and amino acids that promise to fix whatever’s ailing you.

Some people rely on these treatments when they’re in a pinch, say when recovering from a hangover, battling jet lag, or fighting off illness. Others frequent IV clinics as part of their wellness routine, and choose options designed to combat aging, boost brainpower, control stress, or even treat medical conditions such as fibromyalgia, chronic fatigue, and chronic pain.

Landis tried the IV drip as a last-ditch effort to bounce back from the flu. She visited an integrative ENT and received a Myers’ cocktail, which is a mix of water-soluble vitamins and minerals including vitamin C, B vitamins, and magnesium.

It did the trick. “Literally I was fine the next day,” Landis says. “It was unbelievable how much it shifted what was going on in my body.” She sent her 16-year-old son to receive a treatment a few weeks later, and he felt good enough to return to school the next day.

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What Is IV Nutritional Therapy? And Why Is It Trendy Now?
These IV treatments aren’t exactly new — they’ve traditionally been used in hospitals to help patients rehydrate or restore nutrient deficiencies — but they’re popular now because they’re a quick fix that’s been made available to the masses. Companies have set up brick-and-mortar clinics in many cities, and others offer concierge-style services where they bring needles and infusions straight to a client’s home or office.

IV drips have also seen a boost in popularity thanks to a celebrity following. Chrissy Teigen posted a shot of herself receiving a drip on Instagram, and Adele reportedly receives a $220 concoction meant to keep her vocal chords healthy. Other celebrities who’ve also reportedly jumped on the trend include Rihanna, Kim Kardashian, Chris Brown, John Legend, Jane Fonda, Cindy Crawford, Simon Cowell, and Real Housewife Lisa Rinna.

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